Kirby Ferguson este un producător de filme care tocmai a încheiat un proiect interesant numit Everything is a Remix. Acest proiect constă într-o serie de 4 clipuri în care este dezvoltată ideea de remix și cum a influențat dezvoltarea culturii.
Ideea principală a proiectului este că nimic nu este nou, ci doar o transformare sau prelucrare. De ce? Pentru că toți producem idei sau lucruri având ca bază aceleași instrumente (informațiile deținute de umanitate până la un anumit punct).
Deși în limba engleză, situația este exemplificativă pentru idee. Iată cum reacționează Steve Jobs după ce Bill Gates a decis să facă trecerea de la MSDos la Windows folosind interfața grafică, Apple făcând deja această trecere.
Jobs was furious. He knew there was little he could do about it, but he lashed out nonetheless. “Get Gates down here immediately,” he ordered Mike Boich, who was Apple’s evangelist to other software companies.
Gates came down — alone and willing to discuss things with Jobs. “He called me down to get pissed off at me,” Gates recalled. “I went down to Cupertino, like a command performance. I told him, ‘we’re doing Windows.’ I said to him, ‘we’re betting our company on graphics interface’.
Their meeting was in Jobs’s conference room, where Gates found himself surrounded by ten Apple employees who were eager to watch their boss assail him. Jobs didn’t disappoint his troops. “You’re ripping us off!” he shouted. “I trusted you, and now you’re stealing from us!”
Gates just sat there coolly, looking Steve in the eye, before hurling back, in his squeaky voice, what became a classic zinger. “Well, Steve, I think there’s more than one way of looking at it. I think it’s more like we both had this rich neighbor named Xerox and I broke into his house to steal the TV set and found out that you had already stolen it.”